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About Us


I worked my college years in NYC’s diamond district on W.47th street, and for a little while in downtown’s jewelry district around the Bowery and Canal streets.

I Started my own business in Brooklyn’s Avenue I Flea Market on McDonald Avenue.

I attended and graduated the Gemological Institute of America (GIA), in 1987, at the NYC campus, receiving the highest credentials as a Graduate Gemologist (GG).

I met my wife Eve. Together we started jewelry ventures that ran successfully in Long Island, NY’s Busy Bee Mall, and another in a Bronx Flea market near Co Op City. Finally, we settled on our one retail location in Manalapan, NJ, a great town to raise our family, and we’ve been there since 1998.

We continue to grow our Brick-and Mor-to offer store location as well as our online jewelry presence at

We buy sell trade gold, silver, platinum ,and diamonds.

If it’s old and it’s gold, consider it sold!
We pay cash on the spot for new, used, broken or unwanted jewelry.

  • We do onsite jewelry repair.
  • While-u-wait service available.
  • Rings sized up or down.
  • Solder, chains, bracelets, earrings.
  • Prong set stones, and re-tipping.
  • Watch sales, and services.
    • Batteries, Straps & Bands, Crystals
  • Gemological service.
    • Diamond Sales
    • Appraisals
    • Gem identification
  • Custom Design.
  • CAD jewelry creations.
  • Engraving.
  • Pearl and Bead stringing.

We make jewelry dreams come true.

We repair it, you wear it!